Harnessing The Power of Storytelling to Influence and Engage Your Audiences

Harnessing The Power of Storytelling to Influence and Engage Your Audiences

Domains: Communications & Business Development

One of the best ways to educate, create authority, respond to a crisis, influence legal outcomes, sway public opinion, or otherwise shape, strengthen, or challenge opinions and values is through stories. Stories provide a connection to others and have a transformative power to see the world in a different way. Our panel of expert storytellers from all parts of the legal ecosystem will review real- world storytelling strategies and case studies and provide best practices for their use in media and public relations efforts; business development and the cultivation of new clients; brand articulation; written, seen, or heard thought leadership; and social media platforms. In the end, the best influencer is not a person, it’s a good story.

Learning Outcomes:
  • Learn how to develop compelling stories that focus on the audience and not only the law
  • Understand how to create a successful op-ed campaign to achieve the decision your client needs
  • Develop stories with well-crafted visualizations where your audience can see themselves in the story
Steve Cohen, Partner, Pollock Cohen LLP
Lindsay Griffiths, Executive Director, International Lawyers Network
Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra
Lynn Tellefsen-Stehle, Founder, Structura Strategy Group LLC

Member Price: $59
Prospective Member Price: $79

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