Greentarget’s "State of Digital and Content Marketing Survey"

Co-sponsored by the CMO and Social Media SIG

Domain: Business of Law, Marketing Management and Leadership

Building on Greentarget’s inaugural study in 2010, Founding Partner John Corey and Greentarget’s Director of Research & Market Intelligence, Kevin Iredell, will present the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated content, while also explaining how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.

Learning Outcomes:

  • Describe how are in-house counsel using social
  • Identify what content in-house counsel value most
  • Summarize how are law firms managing their content

Featured Speakers: John Corey, President & Founding Partner, Greentarget Global Group; Kevin Iredell, Director of Research & Market Intelligence, Greentarget Global Group

Price: Complementary for Members

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