Domain: Marketing Management and Leadership
Our LMA "Next Big Thing" topic for 2021 is Change Management, helping our members navigate change as a constant with practical insights, open dialogue, and a proven methodology. During this fireside chat, our 2021 NBT Co-Chairs - Ashraf Lakhani and Jill Weber - will talk with an esteemed group of LMA leaders who will share both successes and lessons learned as they fostered change within their organizations. Through an honest discussion of the highs and the lows of change management, you will walk away with useful ideas you can implement in your own organizations.
Learning Outcomes:
- Discuss the Change Management ADKAR Model® as a framework to guide change and improve outcomes
- Understand common change management missteps and how to overcome resistance and barriers to change
- Identify best practices to minimize challenges and understand how to speak to both minds and hearts when undertaking change
Presenter(s):Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson
Lisa Simon, Chieft Marketing and Business Development Officer, Lewis Roca Rothgerber Christie LLP
Alycia Sutor, Managing Director, GrowthPlay
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP
Price:
Member Price: $59
Prospective Member Price: $79