Sponsored by: Social and Digital Media SIG
Domains: Technology Management and Communications
BoK Competencies: Social Media and Engagement & Interactive and Digital Marketing
Podcasts have gained popularity over the last several years, and it’s no surprise why. As technology evolves, so does the demands of consumers and the opportunities to reach them. In this busy world, a podcast can easily fit into a hectic schedule of an executive or attorney. And done well, podcasts can be a powerful marketing tool to support your firm’s brand and extend its reach. But how does your firm get started? How does it take the next step? Join the Social & Digital Media SIG for a webcast on leveraging podcasting to support your marketing efforts.
Learning Outcomes:
- Discuss the basics of podcasting
- Review the challenges of getting started and real success stories
- Provide the steps to evaluate implement podcasting at your firm
Presenters:
Marcie Dickson, CMO, Miles Mediation & Arbitration
Jansen Ellis, Senior Marketing Counsel, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Price: Complimentary for Members