Essential Marketing Technology: What You Don’t Know Can Hold You Back

Domain: Business Development, Technology Management

If you are in marketing, you work with technology. Can you be a master of all of it? Maybe, but it’s more likely that you are a power user of just the tools you need to do your specific job. This session will help broaden your view and awareness of a full range of marketing technologies and their impact and usefulness in the marketing and business development cycle. Topics include ERM/CRM, content management, social media, business and competitive intelligence, the Microsoft suite, experience management, SEO and analytics. Regardless of the size of you firm or marketing department and the technologies your firm uses, you can futureproof your skills and career by choosing technology as a core competence.

Cheryl Disch, Senior Manager, Marketing Information Systems, Duane Morris LLP

Member Price: $59
Prospective Member Price: $79

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