Domain: Business Development
Join three experienced legal marketers and network navigators for a lively discussion about the best and worst ways to leverage law firm networks. They’ll provide the point and counterpoint about the opportunities and challenges of network membership. You’ll learn from the pros how to extend your firm’s brand beyond geographical, practice and other boundaries. You’ll find ways to motivate lawyers to maximize the opportunities presented by network affiliation. This session also tackles how to defend client relationships through collaboration with network colleagues.
Topics include:
- How to engage your whole firm in the network in innovative ways — it’s not just about referrals any more
- Punching above your firm’s weight to get business where you otherwise couldn’t play
- Evaluating networks for fit with your firm
- Using appropriate metrics to evaluate ROI
Presenter(s):
Terri Pepper Gavulic, Executive Director, TerraLex
David Kaufman, Director of Global Strategies, Nixon Peabody LLP
Felice Wagner, Executive Director and General Counsel, The Network of Trial Law Firms, Inc.
Member Price: $59
Prospective Member Price: $79