Digging In On Law Firm Profitability

Date: December 12, 2023
Time: 12:00 pm CT
Sponsored by: LMA Education Advisory Council (EAC)
Domains: Business Development & Business of Law
BoK Competencies: Profitability and Pricing & Business Development Coaching/Training

***To optimize the learning experience for the Roundtable, attendees are highly encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability and listen to the Demystifying Law Firm Profitability podcast prior to the December 12th Roundtable***

While it seems straight-forward, we all know that profitability can be a tricky topic for law firm business professionals and the lawyers we advise. Drawing on both PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), and the Strategies and Voices podcast, “Demystifying Law Firm Profitability,” this roundtable discussion will provide attendees with a deep dive and real-time discussions that will allow attendees to:

Learning Outcomes:
    • Develop a sense of comfort and credibility when speaking to peers and lawyers about law firm profitability.
    • Identify opportunities to ask smarter questions about profitability in day-to-day conversations at law firms
    • Discuss how lawyers can better communicate their value – where marketing and business development teams can help drive profitability

    Debra Baker, Managing Director, GrowthPlay


    Debra Baker is a business development coach and growth strategist with GrowthPlay, where she serves as managing director. She is passionate about helping lawyers build rewarding law practices and helping law firm leaders drive growth in ways that are not only profitable but also create loyal client relationships and engaged humans.

    Morgan Horvitz, LMA CMO SIG Co-Chair

    Morgan Horvitz is a business development and client service executive who loves working with lawyers. She has more than 19 years of progressive experience in business development, client relations and integrated marketing communications, with 17 years working with law firms ranging from the AmLaw 100 to practice-specific boutiques. She is a former member of LMA’s international Board of Directors and currently serves as a Co-Chair of the CMO SIG and as a member of the Education Advisory Committee.

    Megan McKeon, Director of Business Development, Clark Hill


    Megan helps attorneys win new work and maximize business potential from targeted clients, by creating client teams, facilitating client interviews, developing client pursuit programs and cross-selling efforts, and implementing impactful business development and client service training. She leads the business development team in raising the market profile of attorneys and key practices and in driving new business and cross-selling efforts to generate significant revenue for the firm. Megan has been actively involved in LMA on the international, regional, and local levels for the last two decades. She is admitted to practice law in Illinois and holds an MBA.


    Allison Nussbaum, Vice President of Client Solutions, Client Sense


    Allison B. Nussbaum is a dynamic business leader known for building high-performing teams and driving innovative client success and value strategies. Allison’s professional journey began at Lexis-Nexis, leading to roles at Interface Software, Goodwin Procter, and Nixon Peabody. Since then, she has pioneered client programs that elevated client engagement and value for several of the most innovative MarTech companies serving the legal industry. Currently the Vice President of Client Solutions at Client Sense, Allison is focused on helping law and advisory firms understand the value of Enterprise Relationship Management.

    Members: Complimentary

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