Domain: Technology Management and Client Services
As Marketing is asked to do more for our firms and deliver more value to our internal and external clients, we need to be sure our approach is solidly aligned with our clients’ expectations. This fun interactive session will explain the concept of design thinking, long used by product companies to develop blockbuster consumer products, and then have us work in groups to apply it to today’s legal marketing challenges.
Margaret Hagan, Director, Legal Design Lab, Stanford University
Jose Fernando Torres, Fellow, Legal Design Lab, Stanford University
Member Price: $59
Prospective Member Price: $79