Data Driven Marketing - Collaborating for the Win

Data Driven Marketing - Collaborating for the Win

Domain: Business of Law, Technology Management
What do billing history, contact records, matter types, time entries, and personnel details have in common? Like puzzle pieces, this raw data provides an incomplete picture about your firm and your clients. Seeing the whole puzzle often requires hours or even days of work assembling and normalizing disparate data pieces before analysis can even begin.
In this session, firms share how they have transformed raw data into intelligence to level up their marketing and business development efforts and foster collaboration. The panel will discuss how firms can connect the dots to improve firm-wide profitability, identify and win more opportunities, and maximize their holistic knowledge about clients to grow relationships and boost campaign outcomes.


Learning Outcomes:


  • Discover the impact on client services, business development, and marketing team efficiency when departments across the firm collaborate to eliminate data silos
  • Review the process and people resources required to eliminate data silos
  • Identify sources of firm data that when combined can contribute to increased revenue, efficiency, and firm collaboration



Cindy Bare, Evangelist, Litera Firm Intelligence
Kelly MacKinnon, Director of Business Development, Fried, Frank, Harris, Shriver & Jacobson
Justin Edmonson, Director of Client Relations, Covington & Burling LLP
Suzanne Donnels, Chief Business Development and Marketing Officer, Davies LLP



Purchase Now