Sponsored by: Plaintiff Firm SIG
Domains: Communications & Marketing Management and Leadership
BoK Competencies: Message and Strategy Planning & Marketing Planning
How are you using content to build your audience and gain business for your firm? One agency expert and two seasoned in-house marketers will discuss how content marketing has evolved from blog articles to more robust forms of content delivered to their audience across a variety of channels. Learn how to create a comprehensive content strategy and measure your results!
Learning Outcomes:
- Discuss how blogging has evolved within a firm’s content strategy
- Learn how to set and measure goals for creating content that brings clients to your firm
- Learn ways to repurpose content
- Discuss how video can fit into your content strategy
Presenters:
Mark Homer, CEO, GNGF
Chelsie Coker King, Marketing Director, Farris, Riley & Pitt, LLP
Sarah Ryan, Director of Marketing & Business Development, Stark & Stark
Price: Complimentary for Members