Content as a Business Development Tool: The 3 C's

Content as a Business Development Tool: The 3 C's

Domain: Communications

Content is king, but it cannot rule alone. The ability to develop effective content marketing strategies and appropriate tactics is becoming a critical component of law firm success. In this session, you’ll learn how context is just as important, and how equally important is the conversation it creates. You’ll look at how creating engaging and relevant content and then delivering it through the right channels can help firms tell their service and value story — and drive action by clients and prospects. This is what is called the 3 C’s: content, context and conversation. There are so many content approaches and channels available — learn here how to figure out where to begin.

Topics include:

  • How to leverage the value of content marketing to supercharge your firm’s business development efforts
  • Tips for developing a powerful content strategy to influence and shorten your client’s buying process
  • Tactics to deploy and the metrics to track to gauge the success of your efforts
  • How to mine for analytic insights to gain a competitive advantage

Gil Wolchock, Director of Sales, InterAction, Lexis Nexis

Member Price: $59
Prospective Member Price: $79

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