Sponsored by: Social and Digital Media SIG
Domains: Communications and Business Development
BoK Competencies: Media Relations/PR and Reputation Management and Sales & Networking Techniques
Relationships are the core of business development. Social media is an essential and powerful platform for law firms of all sizes to engage and interact with clients and potential clients, as well as a powerful tool to boost visibility. An influx of social media over the past decade — from LinkedIn to Twitter to Facebook — has enhanced the ways in which we communicate with target audiences, leading to quicker connections and serving as an important method of research when looking to establish relationships. But there’s more to social media than market reach, research and brand building – it can be a very powerful tool for driving business development efforts as well. At the core, all of a law firm’s social media efforts should lead to new and expanded business.
In this webinar, a panel of seasoned legal marketers will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships. Attendees will learn how to effectively use social media for lead generation and business development.
Learning Outcomes:
- Develop, implement and execute an effective social media strategy focused on core areas of differentiation by using content marketing/thought leadership.
- Learn the power of social media to drive business development efforts (with real-life success stories).
- Understand how to leverage online relationships for lead generation.
- Discuss how to use analytics and CRM data to refine content marketing and social media strategy.
Presenters:
Liz Cerasuolo, Director of Marketing & Business Development, Goulston & Storrs (President of LMA Northeast)
Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP
Gina F. Rubel, CEO, Furia Rubel Communications, Inc.
Price: Complimentary for Members