Sponsored by: Competitive Intelligence SIG and Solo/Small Team SIG
Domain: Business Development
BoK Competency: Competitive Intelligence
Tight resources do not have to hold businesses back from finding robust and accurate industry, market, competitor and/or business information. Smart researchers realize that information is power, and the web contains a huge amount that may be available at no cost - other than the time you invest to find it. However, information sharing is only as valuable as the intelligence it can become, and the process of creating intelligence is much more difficult than just sharing information.
Learning Outcomes:
- Identify free/inexpensive sources to find answers to business development/ marketing
- Discuss and identify free or inexpensive resources to help find answers to attorney questions and strategy
- Learn the best use of limited resources (people, time, money)
Presenter:
Lesley Hosfelt, Market Intelligence Manager, Waller Lansden Dortch & Davis
Price: Complimentary for Members