Building Blocks of Actionable BD Target Lists

Building Blocks of Actionable BD Target Lists

Sponsored by: Competitive/Market Intelligence SIG
Domains: Business Development, Business of Law
BoK Competency: Competitive and Business Intelligence

A CI practitioner’s wheelhouse might include running basic reports, maintaining data in those reports and telling a story with that information. A good CI analyst and BD professional should understand what the data means and how it translates into growth opportunities for their firm. Join this interactive discussion about where data lives and how it feeds reports, as well as understanding pain points in existing data sets. We will cover basic terminology, effective reports and best practices in law firms of varying sizes. 

Learning Outcomes:

  • Review internal law firm data terminology and business intelligence sources
  • Learn how that terminology works together for actionable targeting lists starting from internal data to external data
  • Understand best practices for vetting target lists to ensure a successful outcome
  • Articulate the story behind the data and explain and mitigate any gaps


Ben Brighoff, Senior Manager of Competitive Intelligence at Foley & Lardner LLP
James Jewell, Competitive Intelligence Specialist at Haynes and Boone, LLP
Grant Keyes, Competitive Intelligence Manager at Haynes and Boone, LLP

Members: Complimentary
Prospective Members: $79

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