Body of Knowledge Beyond Borders Webinar Series

Body of Knowledge Beyond Borders Webinar Series

LMA Body of Knowledge Beyond Borders Series

Six Events | February - December 2024

Join the Legal Marketing Association (LMA) in 2024 for an exploration of the legal marketing landscape as we delve into six pivotal themes aligned with LMA’s Body of Knowledge. At the heart of this program is celebrating regional diversity and expertise. Each of the six programs offered throughout 2024 will be developed and hosted by one (or more!) of LMA's regions, spotlighting speakers intimately familiar with the challenges and opportunities unique to each Body of Knowledge domain. 

Program Overview:

  • Business of Law: Igniting Change for Customer Success: Fueling High—Growth in Law Firms, presented by the Southwest Region, February 27th, 11:00 AM – 12:00 PM CT
  • Communications: AI for Communications and PR: What You Need to Know Now, presented by the Mid-Atlantic and Northeast Regions, May 1st, 12:00 PM - 1:00 PM CT
  • Technology Management: Data Analytics for Law Firm Marketing: Measuring Success and Making Informed Decisions, Presented by the Midwest and West Regions, June 26th, 12:00 PM - 1:00 PM CT, presented by the Midwest and West Regions
  • Marketing Management and Leadership: July/August 2024
  • Client Services: September/October 2024, presented by the Southeast Region
  • Business Development: November/December 2024, presented by Canada and Europe Regions

Who Can Attend?

This program is complimentary to LMA members. This unique opportunity comes at a reasonable cost for non-members, providing access to expertise and networking opportunities.

Members: Complimentary

Prospective Members: 

•    Series Pass - $295 USD
•    Individual Program - $59 USD

When and Where?

The Beyond Borders program is set to launch in 2024, with webinars running throughout the year. This extended timeline allows you to delve deeply into each theme, applying your newfound knowledge directly to your work.

Join us on this exciting journey as we transcend borders and boundaries, exploring the vast and dynamic realm of legal marketing. Don't miss this opportunity to enhance your skills and connect with peers.

Stay tuned for more updates, full registration details, and speaker announcements.

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