Best Practices in Collaboration and Business Development in Today’s Environment


Date: July 23, 2020
Time: 1:00pm CT
Sponsored by: LMA Annual Conference
Domain: Business Development
BoK Competency: Business Development Coaching/Training

What best practices are firms using today, during a time of uncertainty and remote work? How does a firm cultivate a culture that fosters a collaborative environment and utilize the best business development practices between partners, and between lawyers and staff? Hear real-world examples that you can take back to your firm and put into place and stories that you can share with your partners to say, “This is what some of the world’s most successful firms are doing.”

You’ll learn how to:

  • Apply what leading lawyers are doing to develop business
  • Look at what law firms are doing to cultivate a culture of business development
  • Position your marketing department to play a role in impacting culture and following best practices
  • Maximize the role collaboration plays in business development and create a collaborative firm

Deborah Farone, CEO, Strategic Advisor, Farone Advisors LLC
Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP

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