Best of Tech/West: The Power of Visual Storytelling: How to Create Compelling Visual Content

The following content is presented by the LMA Midwest Region.

Domain: Communications

Powerful visuals + amazing ideas = deeper audience engagement. With the rise of the use of social media platforms to distribute content, including Twitter, Facebook, YouTube, Instagram, Pinterest, SlideShare, and Vine, our target audiences are engaging more than ever with images, infographics and video. This provides a powerful opportunity for law firms to use these platforms to differentiate themselves as well as to incorporate visuals into the tried and true legal marketing content, such as client alerts, invitations, tradeshow booths and annual reports.

Using a wide range of examples, this workshop will provide attendees with practical, innovative, actionable and budget-friendly ideas on how to effectively use visual content for memorable, authentic marketing campaigns that stand out from the crowd. Attendees of this interactive session will learn best practices for creating visual content marketing, from planning to execution; participate in right brain/left brain activities to get their creative juices flowing; and leave with at least one tactic that can potentially double engagement in social media channels.

Brian Kiefer, Seyfarth Shaw LLP
Molly Porter, Seyfarth Shaw LLP

Member Price: $0
Prospective Member Price: $59


This session includes video, audio and synced presentations for an enhanced virtual learning experience.

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