An Introduction to Marketing Science

An Introduction to Marketing Science

Sponsored by: Competitive/Market Intelligence SIG
Domains: Business Development & Business of Law
BoK Competencies: Firm and Practice Strategy and Planning & Competitive & Business Intelligence

Every legal marketing department is sitting on a LOT of data. But what are we supposed to do with it, and who is going to do it? Learn about the emerging discipline of Marketing Science, its implications, and the skill set needed to build real data-driven insights for your department, your partners, and your firm.

Learning Outcomes:

  • Define Marketing Science and identify skills for Marketing Scientists
  • Discuss the Tools of the Trade
  • Identify insights gained from Marketing Science

Jason Kennedy, Consultant, Wilson Allen

Members: Complimentary
Prospective Members: $79

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