Agility in Crisis Communications: Proactivity to Protect Your Brand

Agility in Crisis Communications: Proactivity to Protect Your Brand

Domain: Communications

After weathering a blistering array of crises over the past two years, legal marketers are expected to be agile crisis counselors. They must protect both their law firm’s and client's brands, internally and externally, in the face of challenging scenarios. This session will give LMA colleagues a chance to learn from one of the world's most prominent cruise lines, fellow law firm leaders, and agency professionals. Collectively, panelists from each of these unique perspectives will share multiple case studies as examples of lessons learned and distill them into a useable checklist of best practices for attendees to takeaway. This "how-to" checklist includes the initial questions to ask, the first steps to take, who should speak on behalf of the firm and client, and the answers to questions every crisis counselor will face.

This session is packed with detailed information and exciting takeaways to empower corporate communications teams, senior leaders, and those new to the industry. This program will strengthen attendees’ agility and provide a core checklist for handling crisis situations.

Learning Outcomes:
  • Discuss what it is like handling crisis pressures from various positions and perspectives as a legal marketer or corporate communicator, and evaluate what rises to the level of "crisis" from among different scenarios and situations
  • Identify the first five things you should ASK yourself (and others) in any crisis scenario and describe the first five things you should DO in any crisis situation, in order to speak on behalf of the firm and client
  • Recommend a preparedness communications “checklist” to proactively and swiftly navigate any situation, communicating internally and externally
Dave Eric Poston, CEO and General Counsel, Poston Communications
Shanon Lazarus, Director of Marketing and Business Development, Bressler, Amery & Ross, P.C.
Alejandra Ramirez, Director of Communications, Fried, Frank, Harris, Shriver & Jacobson
Gina Furia Rubel, President/CEO, Furial Rubel Communications, Inc.

Member Price: $59
Prospective Member Price: $79

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