Sponsored by: CMO SIG & Diversity, Equity, and Inclusion SIG
Domains: Business of Law & Marketing Management and Leadership
BoK Competencies: Firm and Practice Strategy and Planning & Department Management and Motivation
The world and the workplace have undergone seismic shifts in the three years since Greentarget and Zeughauser Group’s last in-depth look at the information consumption behaviors, attitudes, and preferences of in-house counsel and executive decision makers. Now in its 12th year, this highly anticipated research pairs client consumption behaviors with practical guidance for law firms and professional service providers on how to break through to these difficult-to-reach audiences.
New In 2022: clients of law and other professional services firms are seeking more DEI-focused content from their outside advisors, and they are evaluating progress in this area – including those of their law and advisory firms – with a sharper eye.
The session and resulting discussion will help senior marketing professionals to hone their content strategies for an information ecosystem that’s evolving in real time during a period of rapid global transformation.
Learning Outcomes:
- Learn about the content formats, platforms, and channels that clients frequent and value most
- Understand the top reasons content “misses” for clients, and how to avoid them
- Decode what clients are really looking for in terms of DEI-focused content – and how needs differ between in-house counsel and the C-suite
Presenters:
John Corey, Founding Partner, Greentarget
Mary K Young, Partner, Zeughauser Group
Rachel Adams, Senior Vice President, T-Mobile
Members: Complimentary
Prospective Members: $79