Sponsored by: LMA 2021 Annual Conference Advisory Committee
Domains: Marketing Management and Leadership and Business of Law
BoK Competency: Budgeting, Firm Organizational Structure and Dynamics, Management of Individual Personnel, Marketing Planning, Financial Management and Measurement
Want a taste of what’s to come at the 2021 LMA Annual Conference? Join LMA for this #LMA21 webinar that will showcase the high-quality content the Annual Conference Advisory Committee (ACAC) is planning for this year’s conference. After hearing from esteemed experts, ACAC members will share the inside scoop on annual activities.
It's annual planning time, and you need to determine your firm's priorities across the spectrum of marketing, business development and client relations to deliver the greatest impact to your firm and team, given limited resources and attention. During this program, panelists will address how to take a traditional budget-driven process with an emphasis on "central" marketing and transform it into a revenue growth-oriented, target-based, data-driven process. Presenters also will provide ways to align top-down and bottoms-up priorities. Successful leaders from law firms of varying sizes will explain how they have orchestrated their annual planning process to drive focus and execution, gain support from firm leadership, and maximize their team's participation and innovation.
Learning Outcomes:
- Utilize analytics and best practices to guide your practice leader's selection of high ROI initiatives across BD, marketing and client relations
- Identify firm-level initiatives to achieve strategic priorities and elevate firmwide performance
- Discuss how to empower your team to identify and participate in meaningful work
- Describe how to manage execution and update your firm leadership on progress and outcomes using KPIs
Presenters:
Clinton Gary, Marketing Professional
Elizabeth Gooch, Chief Development Officer, McDermott Will & Emery LLP
Angela Snellenberger Quinn, Chief Client & Inclusion Officer, Husch Blackwell LLP
Price: Complimentary for Members and Non-Members