West: Business Development Bootcamp


Oct 13, Oct 20, Oct 27, Nov 3 | 10:00 AM PT

We are excited to welcome Mo Bunnell to the LMA West Region for Business Development Bootcamp! This 4-part series is designed for anyone working in business development – from entry to mid-level business development roles – looking to build their skill set and chart their path in the legal marketing industry. 

Mo Bunnell, the CEO & Founder of Bunnell Idea Group, will lead the program and we’ll have industry experts from the West Region discuss implementation strategies, share best practices, and provide tips they’ve learned for successful business development. 

The 4-part series consists of a 1.5 hour session each week to provide attendees the tools to hone their business development skills in opportunity management, demand creation, coaching your attorneys, how to take control of your career and more!

Mo will teach the first hour of each session followed by discussions with business development experts from the legal and consulting industries during the subsequent half hour. The four sessions are focused on:

  • Consistent Business Development Habits
  • Coaching Your Attorneys
  • Creating Demand for Legal Services
  • Proactively Designing your Career Trajectory 

Participants will receive a Business Development Bootcamp certificate and a digital copy of Mo’s book “The Snowball System,” upon completion of the program.

This program includes:

  • Four 1.5 hour training sessions with Mo Bunnell and a business development expert; 
  • Six video lessons on “Business Development Habits” emailed daily beginning September 24th. The short 10-minute videos will prepare you for the first class; (To receive this added benefit, permission must be provided to the LMA West Region to share your name and email with Bunnell Idea Group, which emails the daily video lessons.)
  • Digital copy of “The Snowball System” book; and 
  • Business Development Bootcamp certificate.
Wednesdays from 10 am – 11:30 am (Pacific)
  • October 13
  • October 20
  • October 27
  • November 3

ZOOM details provided upon registration. 

LMA Member: $100
Non-Member: $150

Registration closes Thursday, September 23rd. 


Mo Bunnell
CEO & Founder
Bunnell Idea Group

Mo Bunnell is CEO & Founder of Bunnell Idea Group (BIG), a training, coaching, and consulting firm specializing in business development training. As a trainer and keynote speaker, he has worked with senior executives and executive teams in organizations ranging from Fortune 500s, law firms, professional service firms, and nonprofits. BIG’s clients are some of the top law firms like Akin Gump and King & Spalding and also the best broader professional service firms like BCG and WillisTowersWatson. 

Mo developed a business development system called GrowBIG®. It is an authentic approach to business development, backed by behavioral science, executed using practical processes and tools. GrowBIG® is a complete system for growth covering every skill needed to be great at deepening relationships and bringing in business. He’s the author of The Snowball System and host of the business development podcast Real Relationships, Real Revenue where Mo has interviewed guests like Kelley O’Hara, James Clear and Dan Pink. 

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