The "B" Word: Achieving Differentiation Through Branding

The "B" Word: Achieving Differentiation Through Branding

Domain: Communications

Branding is all too often considered solely the aesthetic part of marketing or even avoided by marketers who are afraid to tackle the issue in a partnership organization. But if done right, it can help your firm stand out in a crowded and largely homogenized marketplace and solidify relationships with clients. Hear our in-house speakers discuss their brand redesign projects, including the use of research to drive change management within the firm to create a brand that speaks to client needs and preferences; challenges and lessons learned throughout the process; and how they maintain brand standards.

Learning Outcomes:
  • Define exactly what a brand is and how to differentiate your firm through its brand
  • Discuss ways to use research to drive change in the law firm and manage the process through a partnership
  • Gain an understanding of unique ways to communicate what your firm stands for as part of its brand
Presenters:
Jennifer Larivee, Chief Marketing and Business Development Officer, F3 Law
Kate Stoddard, Chief Marketing Officer, Kelley Drye
Duncan Shaw, Chief Creative Officer, Living Group
Kate Shaw, CEO, Living Group

Price: 
Member Price: $79
Prospective Member Price: $9


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