St. Louis: Leveraging Media Coverage for Your Firm's Marketing Efforts

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May 20, 2021 | 12:00 PM Central

Speaker:
Megan Braverman  |  Principal, Berbay Marketing & Public Relations

Seeing your firm or an attorney’s name in the media is a great feeling. You are creating visibility, building marketing momentum and getting that coveted third-party credibility you’ve been working towards. But the moment is fleeting. Now what? Before you set your sights on the next opportunity, a lot is to be done with placement you just obtained. A common mistake with a great PR campaign is not leveraging or maximizing the results to extend its shelf life; therefore, missing out on all your hard work and weeks of marketing fodder. Specializing in working with law firms, Megan Braverman, Principal with Berbay Marketing & Public Relations, will discuss all the important and often not utilized ways to leverage your firm’s PR results.

Location:
Webinar

A Zoom link will be emailed upon completing registration. Please enable your camera for interactive participation.

Cost:
LMA Members: $20
Prospective LMA Members: $50
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the link to register for the webcast.

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About the Speaker:

Megan Braverman has earned an exceptional reputation as a strategic asset for law firms and other professional service firms, and is known for her ability to execute marketing programs that surpass business goals. Immersing herself in clients’ operations enables Megan to identify what sets firms apart from their competition, and leverage this to create countless PR opportunities, generate awareness and reinforce credibility.

Creativity and a tenacious dedication to success is the driving force behind Megan’s natural aptitude to lead clients in a direction that is effective in growing their firm. Whether crafting compelling story ideas or drafting press releases, she has a knack for uncovering fresh angles and tying them to trends to create attention-getting stories that resonate with audiences. Moreover, Megan keeps clients focused, capitalizes on their strengths and navigates clients through critical business decisions like succession planning.

As Principal, Megan plays an integral role with all of Berbay’s clients, working closely with the Account Managers to ensure the successful execution of marketing plans. She makes it a priority to regularly revisit client objectives and assess if the current strategy is supporting those goals. This proactive approach results in a consistent marketing momentum for clients.

Important Information

REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to May 18. According to LMA Midwest Region policy, all no-shows and cancellations after May 18 will be billed the late registration rate.

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.


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