Raleigh: Innovation and Disruption, Strategies for Success
Thursday, May 2 | 8:30 a.m. - 3:30 p.m. ET
Please join LMASE Raleigh for a fantastic day of programming centered on how to maximize the success of your firm followed by a happy hour. Topics will include the following:
8:30am- Complimentary breakfast sponsored by
Nexl 9:00am- Welcome
9:15am- Ethical Approach to Marketing in the Legal Industry (Presented by Brian Oten & Warren Savage)
10:15am- Break
10:30am- D&I (Presented by Elizabeth Newkirk)
11:15- Break
11:30am- Client Experience (Presented by Meg Estes)
2:00pm- AI Panel - Considerations for Successful AI Adoption: Security,
Marketing and Strategy (Moderator: Majela Fonseca; Panelists: Jeff Kelly, Brian Craig, C. Lucas Beal)
3:30pm- Event Close/Happy Hour at
Iron Oaks, (two minute drive away)
Sessions:
How D&I can be a key differentiator in our Marketing Growth Strategy
- The definition of D&I
- How does the lack of D&I impact your marketing growth?
- The psychological impact of diversity in ads.
- Gen Z and their perception
- Action items you can take (short-term and long-term)
Sharpen Your CX Skills: Improving Stakeholder Experiences with You and Your Team
Do you aim to please but often feel that your efforts go unnoticed? When making requests of attorneys or other business professionals, is your team often met with resistance or-worse-radio silence?
We’ve all had the amazing experience of working with a colleague who knows how to set boundaries, while simultaneously making us feel that what we are asking for is important (and a priority). We have also all had the opposite experience- we become frustrated and upset with a colleague who is dismissive, rude, or just indifferent to our requests. How do you want to be perceived by those with whom you work, day in and day out? How likely are you to retain positive working relationships if you aren’t providing your colleagues with outstanding service?
This hands-on, interactive session incorporates training and roundtable brainstorming on creating and implementing a successful client service initiative within your firm.
Key Takeaways:
- Ways to delight your internal clients.
- Understanding the satisfaction spectrum and how to build loyalty and advocacy in your internal relationships.
- Setting priorities and boundaries while providing immense value to your team and the firm.
Your registration includes lunch and a fantastic lineup of programing.
Cost:
$75 for members
$99 for Non-members
Virtual Option:
$50 for All
Location:
Townebank Conference Room
3535 Glenwood Avenue
Raleigh, NC 27612
OR
Virtual
Speakers:
Lucas Beal
Hutchison PLLC
Lucas, partner at Hutchison PLLC, has a passion for helping businesses successfully manage a wide variety of legal issues. His practice focuses on data privacy and security, employment law, contract negotiation and corporate law. Prior to joining Hutchison, Lucas worked in the life sciences and clinical trial industry as in-house legal counsel for PRA Health Sciences. In this role, he drafted and negotiated commercial contracts and assisted PRA on regulatory compliance issues and privacy issues. Before his work at PRA, Lucas presided over unemployment benefits hearings while working with the North Carolina Division of Employment Security. He has practiced at other North Carolina firms advising clients on employment law and a variety of corporate transactions. Before attending law school, Lucas worked in the financial industry.
Brian Craig
Founder of LegalScapesBrian Craig is a speaker, author, and digital marketing expert with a passion for helping law firms. As the founder of LegalScapes, a digital marketing agency working with B2C law firms, he helps lawyers grow their firms by utilizing the right combination of AI and human interaction to reach and convert their ideal clients online.
Meg Estes has more than a decade of business development and marketing experience within the healthcare, non-profit and legal sectors. Her exceptional skill set is based on her experience with strategic planning and implementation, marketing team coaching and training, project management, market research and analysis, event planning, media relations, and brand development. Prior to joining Society54 she excelled in-house for a national Am Law200 firm managing national marketing and client experience initiatives, running multiple practice groups and industry teams, planning national conferences, supporting and growing the firm’s women’s initiative, and developing and launching specialized programming.
Majela Fonseca
Hutchison PLLC
Majela is a marketing and business development leader passionate about the tech and life sciences sectors. She is currently the Director of Marketing and Business Development at Hutchison PLLC, a boutique corporate law firm that serves entrepreneurs and investors in these industries. She is also pursuing a Master of Science in Digital Marketing from the University of Salford, where she is learning the latest trends and best practices.
Jeff Kelly
Nelson Mullins Riley & Scarborough LLP
Jeff Kelly is a partner at Nelson Mullins Riley & Scarborough LLP, who focuses his legal practice in areas of emerging technology, particularly in areas involving data analytics, artificial intelligence, digital assets, and FinTech. He works closely with entrepreneurs and companies to effectively navigate changing regulations, government investigations, and complex corporate and securities law challenges.
Jeff serves as a Fellow of Duke University School of Law’s Center on Law and Technology. He also serves in several leadership positions at the intersection of law, technology, and increasing access to legal services, including serving on the Governing Council of the American Bar Association’s Center for Innovation and as a Commission Member of the North Carolina Equal Access to Justice Commission.
Elizabeth Newkirk
Loebsack & Brownlee, PLLC
Elizabeth (Liz) Newkirk (she/her) currently serves as Manager of Digital Media at Loebsack & Brownlee, PLLC, based in Charlotte, NC. Originally from Atlanta, GA, Liz has a background in digital marketing and analytics, content creation, property management, and overseeing the execution and design of marketing and diversity, equity, and inclusion (DEI) strategies.
Warren
Savage
Lawyers Mutual
Warren joined Lawyers Mutual as claims counsel in 2005 and was named Senior Claims Counsel in May 2018. He focuses on litigation, insurance law, appellate advocacy, criminal matters and professional responsibility in his work with Lawyers Mutual. A former partner with the law firm of Bailey & Dixon, Warren graduated from the University of Virginia and earned a Master of Arts in Teaching at the University of North Carolina at Chapel Hill before graduating magna cum laude from Campbell University School of Law. He spent several years as a high school English teacher and junior varsity basketball coach before entering the legal profession. Warren currently serves as NC State Bar Councilor for District 10 and speaks frequently at CLEs around the state about professional responsibility and malpractice claims avoidance.
Thank you to our sponsors Towne Bank and Th!nk Promotional Group!
For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org.