Thursday, May 13, 2021 | 12:00 - 1:00 PM ET
Marketing teams have access to an increasing amount of data and analytics on their firm’s thought leadership. In this workshop, we explore best practices around this data and reporting, giving you the tools to demonstrate the value that your work brings to the firm and to help your attorneys maximize the most opportunities from their thought leadership content.
- What your firm needs to see for reporting to be successful
- How to tailor your feedback for the specific needs of your audience
- How to align your feedback to the goals and objectives of the firm
Our co-presenters will cover practical examples of data analysis and reporting, showing how they successfully demonstrate value to the firm. At the end of the presentation, you'll walk away with a step-by-step process for assessing your approach to data. You'll be able to identify what data you can use to make decisions and get a template for easily feeding that data back to the firm in a digestible way.
Karen Wilcox is the Chief Marketing Officer at Taylor English, where she leads brand, content and business development strategies based on her more than 20 years of experience as a creative marketing and business development professional. An expert in driving growth, Karen and her team establish their legal offerings as the obvious choice for clients and prospects.
Sarah Strachan is a Senior Client Success Consultant for Passle, the world’s largest professional services firm. At Passle, she builds winning thought leadership programs and helps clients get the most from Passle's software suite. An expert in analytics and feedback, Sarah specializes in leveraging data to drive change and transform a firm's approach to engaging with their clients.
A Zoom link will be emailed upon completing registration. Please enable your camera for interactive participation.
LMA members complimentary. All others $25
For questions or concerns about your event registration, please contact firstname.lastname@example.org