October 7, 2021 | 12:00pm
Relationship Building, ROI, and ROE
When evaluating a successful business development project or initiative, dollars in the door is typically the first metric analyzed to indicate success. And yet, we know that the process of business development is more akin to a marathon than a sprint. How do we score our success outside of the bottom line? This roundtable will provide LMANexters with a forum to discuss and identify new metrics that align with the process of relationship-building and are not solely focused on revenue generation. We will share insights and challenges with event-related ROI, and how we’re creating engagement and motivation.
Our discussion will be moderated by Jennifer Forester, a business development coach affiliated with GrowthPlay and C-Suite Solutions. Jen’s background in the legal industry spans 20+ years in sales, marketing, and business development roles for service providers and inside large law firms. This content is an excerpt from a 6-part series led by GrowthPlay for LMANext SE & SW Regions. Feel free to connect with Jen on LinkedIn!