Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI

Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI

In an era where artificial intelligence’s (AI) influence is proliferating, many have proclaimed the obsolescence of marketing agencies — or, at the very least, the death of certain marketing functions. Can we do away with copywriters now that ChatGPT can automate copy? What about graphic designers now that Canva has Magic Design, an AI design generator? Examine whether AI does make marketing agencies more efficient and effective — and recommendations for marketers utilizing AI tools.


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