Midwest Summer Bootcamp Session Two: Online Marketing for Law Firms that Don’t Need Online Marketing

Midwest Region

July 21, 2021 | 12:00 PM Central

Speaker:
Conrad Saam  |  Mockingbird Marketing

Welcome to the web BigLaw… many of you are starting to wake up to the reality that while the internet may not be a primary driver of business, it still is a major contributing factor. 

During this session, Conrad Saam, Mockingbird Marketing, will review common mistakes made by established firms who haven’t focused heavily on the web, explore the dangers and benefits of individual practitioner Google My Business (GMB) pages, learn to identify bloated content that is frequently found on larger firm websites, and quantify the lost opportunities created by running multiple blogs.

Key takeaways from this session include:

  • Tips and tricks on tracking and improving your attorney or firm’s internet presence
  • How to interpret the data and relay pertinent information to your attorneys
  • Why you should look into optimizing your SEO and how to get started

Location:
Zoom

Cost:
LMA Members: $75 for the series, or $30 per webinar
Prospective LMA Members: $150 for the series, or $60 per webinar
*If you would like to register for the entire series, click here to take you that registration page instead.

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About the Speaker:


Conrad Saam, President and Founder, Mockingbird Marketing

After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees. 

A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76. 

Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.

Important Information:

REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to July 19. According to LMA Midwest Region policy, all no-shows and cancellations after July 19 will be billed the late registration rate.

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.


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