Date: November 3, 2021
Time: 12:00 pm CT
BoK Domain: Marketing Management and Leadership
BoK Competency: Change Management
Many of the projects either originating from or relying on the marketing and business development team require collaboration across multiple departments at a firm for success. In this case study, we will talk about how the desire to capture more meaningful business development activity was the driver for the implementation of a new expense reimbursement system. Bringing together marketing, technology, legal secretaries, human resources, accounting, and attorneys, we will discuss best practices for managing change and engaging an entire firm around a common goal.
Change management is a critical element of all of our roles no matter what chair we sit in. The Prosci ADKAR Model is an internationally recognized approach to breaking down a given process, recognizing the need for guiding people’s energy for good, and then helping ensure the effort becomes part of the culture of the firm. We’re excited to roll out this dynamic series that showcase specific case studies from luminaries in the industry and how the ADKAR model was applied.
- Discuss the Change Management ADKAR Model® (developed by: Prosci)
- Identify key stakeholders within the implementation process
- Learn tips on to how engage stakeholders throughout the entire firm to help create a common goal
Chief Business Development and Marketing Officer
Porter Hedges LLP
Ashraf Lakhani is the Chief Business Development and Marketing officer at Porter Hedges LLP in Houston. With over 20 years of legal marketing experience, he is responsible for developing and executing the client development strategies, coordinating the client feedback program, managing public relations, and leading the marketing team. Prior to Porter Hedges, he led the marketing efforts in Texas for both Morgan Lewis and Howrey as they expanded into the state. Ashraf served as the LMA President in 2018, co-chaired the LMA Annual Conference in 2015, and received the LMA Southwest Distinguished Service Award in 2020.
ON24 details provided upon registration.
LMA Member: Complimentary
Non-Member: $150 Next Big Thing Pass