Midwest Webinar Recording: The Top Words in Legal Marketing
Recorded May 8th, 2024
If you could only use one word to describe your firm, what would it be? Innovative? Trusted? Client-focused? Wouldn't it be valuable to better understand how these words are being used and by what firms? Are these words emerging or are they tried and true? As you fight against increased competition, differentiating amongst competitors is paramount.
In this session, the 2024 “One Story Top Words in Law” study will be exclusively revealed. In the study, One Story Branding reviewed language from the 10 most prestigious law firms to rank the most used words and themes. What's important about this session is that it reveals not just the words and themes but the “why” behind them.
One Story Branding will be joined by Angela Quinn, Chief Client Officer at Husch Blackwell who will help analyze the results. The presenters will cover the findings and also share ways to better tell your firm's true, relevant, and differentiated story. They will also save plenty of time for questions. This will be a valuable session for marketing, business development, and recruiting professionals.
Key Takeaways:
- What words and themes are used and overused.
- How top firms tell the true, relevant, and differentiated stories of their firms.
- How brand attributes and values can connect or conflict with how a firm represents themselves with visuals and digital experience.
- How your own firm can better describe themselves to stand out or fit in.
LMA Body of Knowledge: Communications
Cost:
Members: $10
Prospective LMA Members: $39
About the Speakers:
David Weinberger
Founder, One Story Branding
Founder of One Story, David leads high stakes branding initiatives for complex organizations such as Husch Blackwell, AT&T, Kirkland & Ellis, KKR, IBM, and Harvard Business Publishing. He is a guide, a confidant, and an expert who lives for the tough challenges. David spent much of his career as a Creative Director and believes that design is a communication and problem-solving tool. In 2015, David was featured in Design:Retail magazine's inaugural “40 under 40” list of design professionals impacting the retail industry.
Angela Quinn
Chief Client Officer Husch Blackwell LLP
As the firm's Chief Client Officer, Angela ensures clients get exactly what they want and need – solutions that help them move forward, along with dynamic, creative legal service teams. Angela identifies ways the firm can add value and improve results for clients, whether by revising traditional service models or adopting innovative new strategies. She has been a leader in developing and implementing the firm's Legal Project Management program, working closely with client teams to facilitate the delivery of less costly but more effective legal service. Angela cultivates a firm culture where team members from a variety of backgrounds feel valued and respected to fully contribute to forward-thinking strategies for clients. She understands that diverse teams secure better results. Angela leads the firm's client service, marketing, business development and legal operation teams.
Dustin Longstreth
Principal, Director of Strategy One Story Branding
Dustin is a branding expert and true thought partner with experience across B2B, B2C, and retail business sectors. Dustin takes personal interest in the outcome of everything he does, and becomes a trusted sounding board for senior leaders. Clients include AT&T, Pfizer, PepsiCo, Sotheby's, BMW and Disney, among others. He received his MBA from Columbia Business School and currently lives on the Upper West Side of NYC with his wife and their 3 children.