Recorded September 21, 2022
Veteran legal marketer and Social Media Butterfly blogger Stefanie Marrone will share her experiences and insights on how to maximize your firm’s LinkedIn platform to generate new business and develop content strategies as well as how to best use LinkedIn’s latest features. What attendees will learn:
- How to maximize LinkedIn’s newest features (LinkedIn Live, Creator Mode, Cover Story, LinkedIn Newsletters, and the Featured Section)
- How to generate new business using LinkedIn, including how to compel those who don’t believe LinkedIn has merit to start using it
- How to develop content strategies that support your business development and talent management goals
- How to use LinkedIn to generate business, build stronger relationships with your clients and strategically expand your network as well as appropriately share your successes to demonstrate your value
- Secrets of LinkedIn’s algorithm
- How to effectively manage your LinkedIn Company page
Body of Knowledge (BoK): Communications
Cost:
LMA Members: $20.00
Prospective LMA Members: $35.00
About the Speaker:
Stefanie Marrone, Social Media Butterfly
As an outsourced Chief Marketing Officer and social media strategist, Stefanie Marrone advises law firms (with a focus on small- and mid-size firms), professional service firms, legal service providers and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share.
Stefanie has worked with a broad range of law firms of all sizes over her 20-year legal marketing career from Big Law, to mid-size firms to boutique firms to solo practitioners.
Stefanie understands what her clients need from working at law firms for 20 years. She is not just another consultant.
She has walked in the shoes of the CMOs she works with and she has worked side-by-side with lawyers in all practice areas for 20+ years. She knows how law firms (both big and small) operate and how to get things done effectively and efficiently.
In addition, she loves what she does. She knows how to help lawyers in marketing and business development, how to help legal marketing professionals and she knows how to market the services of legal service providers because she is one now and she has utilized their services for many years.
These firms include Sullivan & Cromwell, Paul Weiss Rifkind Wharton & Garrison, Morrison & Forester, Proskauer, Mayer Brown and McKee Nelson (which is now part of Morgan Lewis) and mid-size firm Tarter Krinsky & Drogin.
At each of these firms, she developed and executed revenue generating, business development, internal and external communications strategies, branding and multi-channel content marketing/thought leadership campaigns on a firmwide, practice, industry and lawyer level that had a real impact on the firm and its lawyers.
Knowing that so many B2B companies – especially law firms – are just scratching the surface when it comes to how they use their content and social media, she is passionate about helping organizations and their employees effectively utilize social platforms for business development, revenue generation and visibility opportunities.
A former journalist, Stefanie often writes about issues facing lawyers and legal marketers today. In addition to writing on this blog, you can follow her articles on JD Supra.
She is also a frequent conference and webinar speaker on social media and marketing-related topics. You can watch her presentations on YouTube.
For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.