Welcome to the web BigLaw… many of you are starting to wake up to the reality that while the internet may not be a primary driver of business, it still is a major contributing factor.
During this session, Conrad Saam, Mockingbird Marketing, will review common mistakes made by established firms who haven’t focused heavily on the web, explore the dangers and benefits of individual practitioner Google My Business (GMB) pages, learn to identify bloated content that is frequently found on larger firm websites, and quantify the lost opportunities created by running multiple blogs.
Key takeaways from this session include:
- Tips and tricks on tracking and improving your attorney or firm’s internet presence
- How to interpret the data and relay pertinent information to your attorneys
- Why you should look into optimizing your SEO and how to get started
Cost:
LMA Members: $30.00
Prospective LMA Members: $60.00
About the Speaker:
Conrad Saam, President and Founder, Mockingbird MarketingAfter leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees.
A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76.
Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.