Recorded December 2, 2021
Successfully securing and rolling out a new marketing tech system is an awesome achievement for any marketer. However, things are not done when the rollout is “over.” It is now time to care and feed your technology. Marketing technology is fundamental changing the way our lawyers work, and savvy marketers will integrate change management principals through the life cycle of a product. Our speakers will run you through what you need to do on an ongoing basis to:
- Maintain user engagement
- Evaluate possible upgrades, reconfigurations, and customizations
Speakers:
- Rachel Shields Williams, Director, Knowledge Management Technology, Sidley Austin
Moderator:
- Betsy Padgett, Sr. Account Executive at RDA Corporation
Body of Knowledge (BoK): Technology Management, Business Development, Communications, Business of Law
Location:
Via Zoom
Cost:
LMA Members: $75 for the series, or $25 per webinar
Prospective LMA Members: $120 for the series, or $40 per webinar
*If you would like to register for the entire series, click here to take you to that registration page instead.
Sponsored By:
