Recalibrating from “Non-Lawyer” to Revenue Enabler
Elevate Yourself to Elevate Your Firm
Wednesday, November 13 | Registration: 5:30 – 6 p.m. ET, Program 6-7 p.m. ET
In this session, Jennifer Johnson and Toni Wells will discuss how to ensure your role as a marketing/BD subject matter expert is realized as an essential component of a sustainable law firm. They will address how to utilize your existing resources and add a few new tools to your playbook to advance the dialogue between law firm leadership and your team of Revenue Enablers™, who are critical to advancing their growth strategies.
Specific topics to be covered:
- Demonstrating intrapreneurship
- Aiming for progress v. security
- Curating wider perspectives and challenging the status quo
- Becoming a “seer” and facilitating possibility
- Proactively reporting on performance
Jennifer and Toni will also provide a goal-setting exercise to complete during the session. It’s time to recalibrate to put yourself and your firm at the forefront of the next era of the legal industry.
LMA Body of Knowledge: Business of Law, Marketing Management & Leadership, and Client Services
Speakers:
Jennifer Johnson
Jennifer Johnson, CEO of Calibrate Speaker Bio Jennifer Johnson is the CEO of Calibrate. She has spent two decades inside of, and as a consultant to, law firms. Jennifer helps clients understand the importance of their human capital investments, and to advance the dialog between law firm leadership and the Revenue Enablers™ who are critical to advancing their strategies. She holds a bachelor’s degree in political science from Baylor University, is a Fellow of the College of Law Practice Management and has been recognized as a Global Top 100 Leader in Strategy by LawDragon for four years running. In 2023, Jennifer was recognized as both a top Woman in Business and Best CEO nominee by the Austin Business Journal.
Toni Wells
Toni Wells is a marketing and business development professional with 20 years of experience working in the legal services industry. Toni primarily coaches high-performing lawyers on business development, marketing, and person branding matters. Prior to launching her consulting practice, Toni held business development leadership roles at several prominent international law firms. Toni earned a master’s degree in marketing from Johns Hopkins University and a bachelor’s degree in English from the University of Maryland at College Park. She is an ACC-accredited coach through the International Coaching Federation and a Certified Everything DiSC® trainer.
Location:
Skadden, Arps, Slate, Meagher & Flom LLP
1440 New York Avenue
N.W. Washington, D.C., 20005
Cost:
LMA Members: Complimentary!
Prospective LMA Members: Complimentary!
Thank You to our Sponsor!
For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org