As we emerge from the COVID-19 pandemic after more than a year of working from home, please join us to find out how law firm CMOs see the evolution of the legal marketing profession, how the legal market has changed during the pandemic and what to be excited about in the future.
Please join LMA LA and law firm CMOs Despina Kartson, Baker Hostetler; Jennifer Manton, Kramer Levin; and Lisa Simon, Lewis Roca as they discuss a wide range of perspectives on what we can expect moving forward. The discussion will be moderated by Nat Slavin, Partner at Wicker Park Group. Our three panelists and moderator are all LMA Hall of Fame Inductees!
About our Panelists:
Despina Kartson, Chief Marketing Officer, BakerHostetlerLisa Simon, Chief Marketing and Business Development Office, Lewis Roca
Despina Kartson has extensive experience spearheading global business development, marketing and communications initiatives, including strategic planning, practice and client development, public relations, design services, and internal, external and digital communications. She leads BakerHostetler's firmwide Business Development and Marketing department, and works closely with firm leadership to develop and implement targeted business development and marketing strategies. For nearly two decades, Despina has served as the head of marketing for numerous large, international law firms, including Jones Day, Morgan Lewis, and Latham & Watkins. She played an instrumental role in setting the strategic direction and overseeing the operational implementation of the firms’ client development, marketing and communications programs. Additionally, she led firm re-branding and website projects and worked closely with firm leadership on the combination of two firms.
Jennifer Manton, Managing Director, Chief Marketing and Business Development Officer, Kramer Levin
Jennifer Manton leads Kramer Levin’s marketing and business development initiatives. Jennifer oversees efforts to expand and improve relationships with existing clients and to engage new clients. She works closely with the firm’s executive leadership, management, and practice and industry groups to develop and implement strategy to advance the firm’s business objectives. Jennifer directs all aspects of the firm’s branding and marketing strategy, including client service and relationship programs, media relations, advertising, digital marketing, and social media, as well as internal and external communications. Jennifer brings nearly 25 years of professional services marketing experience to her work at Kramer Levin. Prior to joining the firm, she worked with firms ranging from 50 to 450 attorneys, developing and executing numerous marketing, business development and client service initiatives. Jennifer began her career — and developed her passion for professional services marketing and business development — working with accounting firms.
Lisa is responsible for building the Lewis Roca brand to create strong market relevance and awareness and drive revenue. With a passion for developing high performing talent, Lisa oversees a sophisticated team responsible for business development, market research, public relations, communications, digital marketing, and events. Working with the firm’s Client Service Partner, Lisa has led the development and implementation of Experience Amplified, the firm’s client service and feedback program, now in its third year.
About the Moderator:
Nat Slavin, Founder and Partner, Wicker Park Group
Nat Slavin is a founder and partner in Wicker Park Group. He regularly advises law firms on client service strategies and has conducted client feedback interviews with hundreds of clients on behalf of law firms. He also leads law firm client teams, trains lawyers on all aspects of building client loyalty and advises individual lawyers on leadership and client development. He has authored more than 100 articles on legal department management and frequently speaks on that topic as well as client service, client loyalty and trends in the legal industry.
Wednesday, June 23, 2021
Virtual Program: 5:00 pm - 6:00 pm PT
A Zoom link will be emailed upon completing registration. Please enable your camera for interactive participation. Networking will start following the conclusion of the panel.
LMA Members - Complimentary!
Non-LMA Members - $35
Virtual Zoom Meeting - Link E-mailed to You After Registration
Thank you to the LMA West Region 2021 Ambassadors:
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