LMASW Houston: Do's, Don'ts, and Risks of Using Generative AI for Legal Marketing

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LMASW Houston: Do's, Don'ts, and Risks of Using Generative AI for Legal Marketing

September 26, 2023 | 12:00 pm

Presenters: Michael Lew, Patterson + Sheridan LLP and George Niño, General Counsel, Yokogawa Corporation of America

In the dynamic world of legal marketing and business development, staying ahead of the competition requires innovative strategies. With our field being the second largest content generator for law firms, are we up to date and in compliance regarding our department's use of Generative Artificial Intelligence (AI)? The technology is rapidly transforming this landscape, offering new opportunities to enhance content creation, client engagement, and efficient strategic decision-making. However, with great power comes great responsibility. 

This unique presentation features Patterson + Sheridan's Michael Lew and Yokogawa's George Niño as they discuss the multifaceted realm of using generative AI in legal marketing & business development--exploring its benefits, risks, and best practices. Michael and George will detail the importance of corporate policies pertaining to the utilization of AI tools such as ChatGPT, creating guidelines on acceptable usage, recommended limitations, and actionable measures that companies can implement, such as encouraging employees to activate data privacy settings on the AI tools they employ for RFP responses, bio authoring, firm news, social media posts, and more.

Please read George's recent Texas Lawbook article on the topic to help get your mind going in preparation. 

Participants will gain insights into harnessing AI's potential while navigating the ethical and regulatory considerations. Attendees will be better equipped to adapt to the rapidly evolving landscape of legal marketing and business development, ensuring your firms remain at the forefront of innovation. The panel will feature a Q&A session, so don't miss this exciting and highly educational & interactive event.

About the Panelists:

George Niño serves as Executive Vice President, General Counsel and Corporate Secretary for Yokogawa Corporation of America (YCA). He has similar roles with another Yokogawa company, KBC Advanced Technologies (KBC). The company is publicly traded on the Tokyo Stock Exchange that operates in 60 countries and provides advanced solutions in the areas of measurement, control, and information to ‎customers across a broad range of industries, including energy, chemicals, materials, ‎pharmaceuticals, and food. Yokogawa addresses customer issues regarding the optimization of ‎production, assets, and the supply chain with the effective application of digital technologies, ‎enabling the transition to autonomous operations. ‎His manages YCA and KBC's contract negotiations, mergers and acquisitions, compliance, business ethics, corporate governance, dispute resolutions and intellectual property. Given Yokogawa's international operations, George often works on legal matters, including trade issues, with colleagues in Asia, the European Union, and Latin America. 

In 2023, George began researching the legal risks and benefits of companies using artificial intelligence tools like ChatGPT. He also posts information about this on LinkedIn, including how to use ChatGPT to help draft an AI tools usage policy and why companies should consider implementing this policy. George spoke about this AI topic in New York and Houston and will do so again later this year in Dallas, San Antonio, Austin, and Miami.

Michael Lew is an associate in the Houston office of Patterson + Sheridan LLP where he applies his extensive computer science background to helping inventors acquire and maintain their intellectual property. He attended George Mason University School of Law, where, in addition to his coursework, he interned with the United States Air Force’s Commercial Litigation Directorate and a patent law boutique in the Northern Virginia area. This experience would expose him to technical data rights issues in government contracting, patent analyses in support of government administrative claim positions, and the preparation of patent applications directed to mechanical devices and computerized simulators. He now partners with a variety of software and telecommunications companies, and primarily focuses on patent prosecution, client counseling, and litigation support. Michael’s work truly speaks for itself and is best reflected in the strength of his client’s IP portfolios. With a growing reputation for his high energy and enthusiasm, he offers his clients solid advice for some of their biggest pain points while helping to streamline efforts that contribute to a comprehensive business strategy.

811 Main Conference Center, Suite 2150 (21st Floor)

LMA Members: $20
Prospective LMA Members: $40

For questions or concerns about this event, please contact lmasouthwest@legalmarketing.org

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