LMASE Practice Management & Leadership Series
LMASE is excited to bring a three-part series partnering with Society 54 and focusing on Practice Management & Leadership. This series is designed for overall team training and for new members just joining the legal marketing space or team. Details below.
Cost:
$150 for the three-part series (Member Rate)
$200 for the three-part series (Non-Member Rate)
OR
$75 for individual session (Member Rate)
$100 for individual session (Non-Member Rate)
Location:
Zoom, a link will be provided upon registration.
Register Now for the Full Series!
LMASE Series 1 of 3:
Communicating in the Moment: Elevating Your Presence in Critical Conversations
Thursday, June 20 | Noon - 1 p.m. ET
Join moderator Heather McCullough and law firm leaders Adam Severson and Tiffany Zeigler for "Communicating in the Moment: Elevating Your Presence in Critical Conversations" Learn how to assert your ideas confidently and captivate your audience in any scenario, whether it's a boardroom presentation or a one-on-one discussion.
LMA Body of Knowledge: Marketing Management & Leadership
Speakers:
Heather McCullough
Co-Founder & Chief Growth Officer
Society 54
Adam C. Severson
Chief Marketing and Business Development Officer
Baker Donelson
Adam Severson is the Chief Marketing and Business Development Officer at Baker Donelson. Mr. Severson is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives, and collaborates with the Firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. He sets direction for practice group- and industry-driven strategies, public relations, client interviews, brand management, advertising, competitive intelligence and market research. He is a nationally-recognized presenter and leader in the legal marketing and business development community. Adam is a Past President of the Legal Marketing Association, member of the LMA Hall of Fame, a Fellow in College of Law Practice Management and was recognized by the Nashville Business Journal as CMO of the Year (all industries).
Tiffany Zeigler
Chief Marketing Officer
Polsinelli
Tiffany Zeigler is the Chief Marketing Officer at Polsinelli, where she manages the strategy and execution of the firm’s national brand and business development initiatives. Along with her team, Tiffany leads marketing operations, communications, executive business development coaching and training, client service and experience programming, and public relations. With extensive knowledge in business development, Tiffany is adept at crafting and implementing growth strategies for new and existing clients, and markets. Tiffany synthesizes her passion for building great teams with day-to-day marketing and business development practices to help create an unparalleled customer service experience for our clients. Tiffany holds a B.A. in English and History from Purdue University and a J.D. from Pepperdine School of Law. With a combined knowledge of the legal industry and law, Tiffany clearly communicates the needs of in-house counsel and legal decision-makers to firm leadership to execute on marketing-driven objectives of the firm’s strategic plan. Prior to joining Polsinelli, Tiffany led strategic business development and marketing teams for several Am Law 100 firms.
Register Now for LMASE Series 1
LMASE Series 2 of 3:
Money Matters: Navigating Law Firm Economics for Marketers
Tuesday, July 23 | Noon - 1 p.m. ET
Esteemed speakers Jill Huse, Brian Dickson, Megan Mckeon, and Patrick Fuller will guide you through the intricate dynamics of law firm finances. Gain insights into profitability metrics, billing structures, and effective financial management strategies to drive growth and enhance profitability.
Speakers:
Jill Huse
Co-Founder + Chief Strategy Officer
Society 54
Brian Dickson
Senior Practice Economics Manager
Sheppard Mullin
Megan Mckeon
Director of Business Development
Clark Hill
Patrick Fuller
Chief Strategy Officer
ALM
Register Now for LMASE Series 2
LMASE Series 3 of 3:
Legal Leadership Lab: Elevating Your Internal Talent
Wednesday, August 28 | Noon - 1 p.m. ET
Hop on board for a fun and interactive webinar designed to help legal professionals accelerate their departments success. This compelling panel discussion will be centered on mastering best practices for coaching, managing, and talent development skills. This session promises to equip attendees with actionable strategies and valuable insights to adeptly navigate real-life scenarios in the realm of legal marketing.
LMA Body of Knowledge: Marketing Management & Leadership
Speakers:
Emily Hillman
Manager / Trainer + Coach
Society 54
Jennifer Griffin Scotton
Chief Marketing Officer
Constangy
Kristen Bateman Leis
Chief Marketing Officer
Parker Poe
Register Now for LMASE Series 3
Sponsor:
For questions or concerns about your event registration, please
contact lmasoutheast@legalmarketing.org