LMASE DEI 4-Week Essential/Advanced Intensive: The Next Level DEI For Legal Marketers


LMASE presents DEI 4-Week Essential/Advanced Intensive

Next Level DEI For Legal Marketers

Wednesdays from 12pm ET|11am CT|10am MT|9am PT
2-hour duration (1st hour essential/2nd hour advanced)
April 27, 2022
May 4, 2022
May 11, 2022
May 18, 2022 

Join the Southeast Region for a series that explores the intersection between legal marketing and law firm diversity, equity, and inclusion initiatives.  

The Intensive focuses on TANGIBLE, ACTIONABLE things a marketer can do, use, or impact related to DEI. Each week of the 4-week series will focus on a different topic area: Rankings, Certifications and Client Reporting; Communications; Business Development; and Events. Each session will provide an essential skill offering on that topic that is directly followed by an advanced skill perspective on the same topic. Participants can attend one or both skill level offerings by topic or attend the entire series. 

Panels include leaders in both the marketing and DEI disciplines from both in-house and consulting perspectives. 
LMASE will award Certificates of Completion to those who attend all four sessions.

Pricing Information for Series: 


$200 for non-members

Week 1 - April 27th

Rankings, Certifications and Client Reporting

The collection of diversity data has become a common request from clients, media publications and industry DEI certification bodies. Legal marketers are often involved in the process, whether they are directly tasked to work with internal sources to gather information, are the arbiters of when diversity data should be given, or interpreting the numbers to clients who want to see progress. Navigating the increasing requests (in particular, the client-driven requests) is of increasing importance in the legal marketer’s role.

Essential (Hour 1): Intro to DEI Rankings and Certifications: What You Must Know

From Mansfield Certification, Chambers diversity data and growing client requests, learn about the major requestors of DEI data and what it all means.

Advanced (Hour 2): Leveraging Your Rankings and Certifications to Increase Client Outreach and Engagement 

Develop a strategy and best practices for how your firm responds to DEI data requests. Also determine what you disclose and what you don't and how you tell the story of your data.

Michele Bendekovic, Director of Diversity and Inclusion, Bass Berry Sims
Kerry Benn, Director of Series, Surveys and Data, Law360
Hamlet Bonilla, Business Analytics and Diversity Manager, Holland & Knight, Tampa
Nathan Darling, Chief Business Development and Marketing Officer, Beveridge & Diamond
Natalia Marulanda, Mansfield Rule and Knowledge Sharing Director, Diversity Lab
Jennifer Mencarini, Director of Diversity & Inclusion at Fox Rothschild LLP

Week 2 - May 4th 
A significant aspect of a firm’s overall DEI strategy is communication. Often marketers are tasked to communicate how their firms approach DEI through programs, policies and procedures and progress the firm has made (or not made) in its DEI efforts. How and what a firm communicates regarding its DEI journey, both internally and externally, often makes a critical difference in the ability to garner support and cohesion internally as well as bridge relationships to current and potential clients externally.

Essential (Hour 1): Designing a DEI Communications Strategy
Understand how DEI is weaved into your overall communications strategy, both internally and externally. Consider how your firm communicates its DEI initiatives, language choices, and the vehicles in which those messages are delivered.

Advanced (Hour 2): Client Conversations and Communicating DEI
Equip your lawyers to discuss DEI with clients. Design talking points and tools to assist in important client conversations. Develop collateral materials that communicate DEI efforts to clients.

Robert Algeri, Partner, Great Jakes Marketing Company
Michele Bendekovic, Director of Diversity and Inclusion, Bass Berry Sims
Devon Jaffier, Senior Public Relations Manager, Reed Smith LLP
Ada Oni-Eseleh Senior Client Supervisor, Infinite Global
M. Victoria Taylor, Director, Development and Diversity, Womble Bond Dickinson (US)

Week 3 - May 11th
Business Development
Every firm should consider a client-focused and client-inclusive Diversity, Equity and Inclusion (DEI) strategy. A thoughtful strategy is critical to the development, implementation and success of any effort that could propel DEI to extend beyond a business imperative to a business accelerator. Legal marketers have an important role in ensuring that DEI is intertwined in business development and client relationship management efforts.

Essential (Hour 1): The Intersection of DEI and Business Development
Learn how to view key business development functions through the lens of DEI: Lateral Integration, Pitch Team and Sales practices, BD coaching to underrepresented populations, mentoring, best practice for affinity groups, speaking to the needs of diverse attorneys, and marketing diverse identifies. 

Advanced (Hour 2): DEI as a Revenue Driver
Participants will see real examples of, and gain the tools to develop, programs that employs innovative ways for their firms to partner with clients to further DEI between organizations.

Tahisha Fugate, Sr. Manager, Business Development and DEI Client Relations, Paul Hastings
M. Victoria Taylor, Director, Development and Diversity, Womble Bond Dickinson
Michael Coston, CEO, Coston Consulting
Linda Sanders, Senior Client Care Manager, Troutman Pepper
Tiffany Southerland, Director, Diversity and Inclusion, Troutman Pepper

Week 4 - May 18th 
Incorporating your DEI values into event planning applies any time you bring people together to learn, network, or collaborate. Every aspect of an event can support a feeling of inclusion. Legal marketers responsible for event management must be thoughtful to ensure events are inclusive.

Essential (Hour 1): Inclusive Event Planning for Marketers
Ensure that inclusion is weaved throughout all aspects of event planning. This program will explore how event managers can ensure inclusive events through date selection, venue selection, menu selection, speaker selection, event promotion and accessibility.

Advanced (Hour 2): Building and Executing Events that Foster DEI
Learn how to create a comprehensive DEI plan for events.

Terra S. Davis, Client Diversity and Inclusion Manager, Norton Rose Fulbright US LLP
Melissa Goodman, CMP, Senior Event Specialist, Latham & Watkins
Pamela Lashbrook, CMP, Marketing Events Design Strategist, Faegre Drinker
Heather Stripling, Events Manager, Baker Donelson, Birmingham
Sophia Talbot, Manager, National Events, Cozen O'Connor
Tamika Walters, Chief Diversity and Inclusion Officer, Burr Forman

*No refunds; all sales final.

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org

Register Now