Legal Marketing Trends for 2024
Wednesday, November 29, 2023 | 12:30 p.m. - 1:30 p.m. ET
If you are working on your 2024 practice and industry group strategic plans, you will not want to miss our next LMA virtual lunch program, on Wednesday, November 29, 2023. Please join us from 12:30-1:30 p.m. ET. to discuss:
- The implications of recent AI trends;
- How technology tools are incorporating LLM and textual data analysis to help users sift through the data to mine opportunities;
- The market forces that are driving activity in M&A, Regulatory and Antitrust practices;
- New practices/services that have developed in this decade and what others are on the horizon;
- A new taxonomy of industry classification and topic tags to create actionable intelligence and power their BD efforts.
LMA Body of Knowledge: Business of Law, Business Development, Communications
Strategic Management Consultant
The Murray Group
Michelle Murray spent 14 years on a trading desk at global banks before changing paths to become a leader of law firm marketing, business development and communications. She works closely with law firm’s executive leadership, management and practice groups to develop and execute strategic business and client-focused initiatives that advance the firm’s objectives.
Michelle, a Strategic Management Consultant with The Murray Group, works with professional service firms to design successful key client programs and develop & implement strategic individual, industry and practice-based business development plans. She regularly coaches lawyers on how to differentiate themselves with their clients, which tools to use, and how best to use them.
In her legal marketing roles as a CMO, Global Business Development Director and Strategic Projects Director, Michelle has directed all aspects of the law firm’s branding and marketing strategy, alumni relations, communications, public relations, client relationship management, business development, digital marketing and social media.
Michelle is the 2023 Past-President of the LMA Northeast Region. She has served as the Northeast Region 2022 President and Treasurer and as the 2019 Chair of the LMA New York Local Steering Committee. She is a certified White Belt in Legal Lean Sigma and Project Management.
Associate Director | Desktop Market Development
S&P Global Market Intelligence
Joe Toomey is an Associate Director on the Desktop team for S&P Global Market Intelligence. Joe drives the product and go-to-market strategy for the S&P Capital IQ Pro platform, identifying product enhancements and overseeing their rollout. His focus is on the Professional Services and Non-Financial Corporates segments.
He has been with S&P Global since 2012 working in various roles within the organization, starting in Client Support before moving on to the Ratings organization as an Analyst in the Commercial Mortgage-Backed Securities group. Joe then moved to the Commercial organization responsible for revenue growth across Investment Banking, Private Equity, Professional Services, Corporates and Insurance firms. Before S&P, Joe worked as an Associate at Dealogic covering Debt Capital Markets. Joe received his MBA from the University of Colorado (Boulder) Leeds School of Business and received his bachelor’s degree in History from Saint Louis University.
Vinnie is a Managing Director within Deloitte Advisory, serving as the Sales Leader for the firm’s Regulatory & Legal Support (R&LS) services. He splits his time between Deloitte’s strategic Law Firm Program and the firm’s key corporate accounts, primarily in the Financial Services industry. Vinnie works closely with US and international corporations and their outside counsel through complex litigation, corruption, regulatory and fraud-related matters, leveraging Deloitte’s R&LS practice to provide forensic accounting, litigation and investigations support, regulatory consulting, remediation, and compliance consulting services.
As part of Deloitte’s Chief Legal Officer (CLO) Program, Vinnie founded a Banking & Capital Markets (B&CM) Legal Executive Peer Forum in 2018, as a way to cultivate the firm’s relationships with, and provide a trusted community for, Bank legal professionals.
A Zoom link will be emailed in advance of the event only for paid registrations. Please enable your camera for interactive participation.
LMA Members: Complimentary!
Prospective LMA Members: Complimentary!
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