LMA 21-Day Social Media Challenge

Dates: June 1, 2023 - June 30, 2023
Sponsored by: LMA Social & Digital Media SIG
Domains: Communications & Technology Mangement
BoK Competencies: Interactive and Digital Marketing & Social Media and Engagement

Back by popular demand, the LMA 21-Day Social Media Challenge returns for a second year in June 2023! Sponsored by the LMA Social & Digital Media SIG, this Challenge inspires legal marketing and business development professionals to think critically about social media’s impact on our firms, our communities, and our lives.

The Challenge begins on June 1, 2023 and ends on June 30 (i.e. World Social Media Day). Each weekday (excluding Juneteenth), Challenge participants will follow a curated syllabus of readings, videos, podcasts and other learning materials about social media platforms and their influence in our world. Daily assignments will take no longer than 15 minutes to complete.

Participants are invited to join weekly, 45-minute group discussions live via Zoom to further wrestle with these topics in a safe and judgment-free environment.

***New this year, we will explore a breaking news topic each week in a mini “Tea Time” breakout session***

This program is not an introductory course on how to market your law firm using social media. The Challenge encourages participants to develop an advanced understanding of the most pressing challenges and opportunities facing social media marketers today. The Challenge may cover topics that are graphic in nature and/or cause feelings of discomfort, including violence, hate speech, addiction and self-harm. Participants are free to opt out at any time or skip any assignments for any reason. The views expressed in any assignments are solely meant to inform and do not necessarily reflect the views of LMA or the Social & Digital Media SIG.

We hope this program inspires you to stay attuned to the constant evolution of social media and serves as a source of practical guidance in your career and life.

Learning Outcomes: 

• Deepen knowledge of social media platforms and their influence on the business of law
• Position yourself as an expert on social media at your firm
• Network with and learn from your legal marketing peers through thoughtful group discussions.