Domain: Technology Management
Today’s marketers are confronted by a technology landscape that includes literally thousands of products, each addressing different needs. Marketers are becoming more technologically savvy. Yet, the proliferation of niche and one-size-fits-all solutions can make even the most sophisticated professional feel like a fish out of water.
Topics include:
- An overview of the marketing technology stack concept
- A survey of the abundant technologies available to marketers, legal and otherwise
- Actual solutions to selecting, adopting and scaling marketing technology
- Helpful insights into how to bring ideas and options to decision-makers at your firm
Presenter(s):
Jaron Rubenstein, President, RubyLaw
Member Price: $59
Prospective Member Price: $79