How Law Firms Are Leveraging Data for Business Development and Marketing

Date: May 11, 2021
Time: 12:00 pm CT
Sponsored by:  ikaun logo
Domains: Business Development & Business of Law
BoK Competencies: Business Development Coaching/Training & Firm and Practice Strategy Planning

One of the biggest challenges law firms are currently facing is finding ways to gain new business, with the same business development team and resources. That’s why Jason Noble, President of ikaun and Kalisha Crawford, Director of Business Development, Ropers Majeski will be discussing how firms can leverage their existing experience to drive better business development and marketing initiatives.

In this webinar we will discuss:

  • Why efficient production of relevant firm experience is more important than ever
  • Which data points help marketing and business development teams the most.
  • One law firm’s approach to harvesting relevant experience and data points.
  • Cost vs. benefits of on premises vs. cloud-based experience management solutions.

Learning Outcomes:

  • Identify which data points help to make solid business development decisions
  • Discuss how to harvest these data points within your data ecosystem
  • Define a strategic approach to ongoing data management

Presenters:
Kalisha Crawford, Director of Business Development, Ropers Majeski
Jason Noble, President, Ikaun

Price: Complimentary for Members

Hosted on: Hosted on On24


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