Future-Proof Your Law Firm's Content Strategy: 5 Steps to Generative AI Integration

Date: December 4, 2024 
Time: Noon CT
Sponsored by: Marketing Technology SIG and Social & Digital Media SIG
Domains: Communications and Technology Management
BoK Competencies: Message and Strategy Planning & Communications Software and Platforms

Embracing AI can be both exciting and daunting. Legal marketers face distinct challenges in integrating AI into their content strategies, from confidentiality and compliance risks to securing buy-in, managing change, and maintaining brand consistency and content quality. Navigating this evolving landscape requires a thoughtful, pragmatic approach.

Join Amanda Sexton, Founder and Principal of FocusWorks Marketing, in discussion with Tanya Mas, VP of Marketing at Korn Ferry, and Jay Plum, Chief Communications Officer at Bracewell, as they share their insights on successfully adopting AI at their respective organizations.

In this session, panelists will discuss:
  1. Security & Ethical Considerations: Navigating compliance, confidentiality, and ethical standards
  2. Discovery and Goal-Setting: Setting goals, gaining buy-in, budgeting, and identifying use cases
  3. Strategic Planning & Tool Selection: Exploring AI platforms, assessing options, and choosing the right tools for your needs
  4. Deployment & Change Management: Lessons learned and preparing for the future
  5. Scaling, Optimization & Innovation: Practical case studies and workflows for AI integration

Don’t miss this opportunity to learn actionable steps for AI integration and to start building a future-proof content strategy that meets your firm’s unique goals.

Learning Outcomes:
  • Identify actionable steps for designing and implementing an AI-driven content strategy
  • Gain insights from real-world experiences shared by expert panelists on AI integration
  • Explore strategies for adopting AI policies and purposeful education within your firm

Presenters:
Tanya Mas, Vice President Marketing, Korn Ferry
Jay Plum, Chief Communications Officer, Bracewell LLP
Amanda Sexton, Founder/Principle, Focus Works Marketing

Price: 
Members: Complimentary
Prospective Members: $79

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