ERGs and Marketing – A Strategic Approach to Driving Organizational Change and Growth

Sponsored by: Diversity, Equity & Inclusion SIG
Domains: Marketing Management and Leadership & Client Services
BoK Competencies: Firm organizational Structure and Dynamics & Internal Client Communications and Feedback & External Client Communications and Feedback

Organizations are increasingly using employee resource groups (ERGs) to create diverse and inclusive workplaces, drive employee engagement and meet the needs of a wide range of employees.  Many law firms, their client corporations, and organizations such as LMA, have formed ERGs as a way to foster community and connection. This one-hour program will address ways we can leverage the knowledge of the collective within ERGs to support and amplify more inclusive marketing and business development. Join a panel of marketing and business development professionals and ERG leaders as we discuss strategies to draw upon the strength of diversity in our firms to achieve organizational growth.

Benefits to law firms, client organizations, and non-profits using ERGs to promote diversity and inclusion include:

• Creating teams that bring a range of perspectives and experiences, leading to innovation and creativity
• Retaining employees who are better equipped to understand and connect with a wider client base
• Outperforming their peers across a number of KPIs including gross revenue
• Preventing groupthink and promoting open-mindedness 

Learning Outcomes:

• Discuss the intersection of DEI and business development   
• Identify opportunities to collaborate with ERGs
• Discuss how to support inclusive and diverse teams