Do You Need an Outside PR Firm? How and When to Spend Money on Outside Consultants

Sponsored by: PR SIG
Domain: Communications
BoK Competencies: Message and Strategy Planning & Media/Public Relations

PR and communications professionals at law firms of all sizes are faced with the challenges of developing relationships with members of the media, translating complex legal issues into consumable nuggets, placing articles and getting attorneys quoted in coveted media publications, submitting winning award and ranking submissions, and always "making a splash." Ever wonder how they do it all? Wonder no more! During this webinar, PR and communications professionals at large and small firms and agencies will share about how they decide if and when firms should consider engaging an agency, how they collaborate, the types of engagements possible, and how they maximize their budgets. They'll discuss reasons why a firm may engage an agency and how to prioritize many competing demands, including:

• Public Relations and Media Strategy: Media relations, crisis communications, high-profile trial publicity, new office openings and mergers, PR campaigns, social media, media training, and messaging discipline
• Content Marketing: Content strategy, pitching, ghostwriting and editing, placement in publications, developing marketing collateral
• Directories and Awards Programs: Researching rankings, strategies, writing and managing submissions, and training

Learning Outcomes:

• Determine how to decide if and when firms should consider engaging an agency
• Identify the types of engagements possible with agencies
• Discuss considerations when prioritizing PR and communication demands