Unlock the Potential: Empowering Associates for Success in Business Development and Marketing
Tuesday, March 5 | 12 p.m. - 1 p.m. MT
Join Heather McCullough and Jessica Goldberg from Society 54 as they lead an interactive presentation focused on how to transform associate apathy into enthusiasm in engaging with business development and marketing efforts. Many associates possess incredible skills that often remain untapped due to a hesitancy to step out from behind their desks or to attempt to build skills that are outside of their comfort zones. From building relationships to building awareness, this session will provide actionable insights on how to break through the barriers and get associates actively involved in marketing and business development.
Co-Founder and Chief Growth Officer
Society 54 Co-Founder and Chief Growth Officer, Heather McCullough, is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For more than 20 years, she has brought game-changing results to professional services firms across the country. In addition to her Society 54 work, Heather is also co-founder and Partner of Society Tech, a technology company that utilizes the proprietary software INform to help law firms track and analyze their business development efforts.