Canada: The Evolution of First Party Data for Legal Marketers

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Tuesday, December 6, 2022 | 2:00 pm - 3:00 pm ET

This session will focus on how legal marketers can utilize first party data strategies to create more meaningful and personalized journeys for their clients. As more governmental policy and regulations are put in place around data, the bigger the ripple effect it has on big tech and marketing performance. Attendees will learn about this perfect storm facing digital marketing and how they can future proof their marketing strategies to stand out and win new business in the legal industry.

Learning Outcomes:
  • What is first party data and why is it important that legal marketers leverage it?
  • How can marketers utilize first party data to create more meaningful messaging, targeted towards their audience?
  • Where can legal marketers follow the first party data revolution happening across B2B marketing?


  • A Zoom link will be emailed the day before the event.


  • LMA Members: Complimentary!
  • Prospective LMA Members: $35

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