Boston EM SIG: Uncovering Opportunities and Pitching for Work in a Virtual Environment

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Thursday, May 27, 2021 | 4:00 - 5:00 PM ET

Uncovering opportunities and presenting yourself as the best possible choice is critical to bringing in new business. More than ever, lawyers need to find ways to develop new business while adapting to new tools and expectations. Andrea Burke of WilmerHale and Ryan MacDougall of Wolf Greenfield will facilitate a group discussion on the life cycle of pitching for work. The discussion will include methods and tips on finding business opportunities within networks, earning the attention of individual targets, preparing for virtual business development conversations, positioning for successful online meetings and following up in meaningful ways.
As Director of Client Development at WilmerHale, Andrea Burke is responsible for leading marketing and business development for over 200 lawyers in the firm’s Transactional practice groups and interdisciplinary life sciences industry initiative. Over the last decade, she has developed and implemented industry, practice-level and individual business development plans, identified and pursued qualified opportunities to gain new business from existing and prospective client relationships, and led and managed a team of professionals who focus on business and client development; RFPs, pitches and proposals; market research and competitive intelligence; brand and reputation building efforts; and sponsorships and event management.
As Senior Director of Business Development & Marketing at Wolf Greenfield, Ryan MacDougall oversees the firm’s efforts to expand and improve relationships with existing clients and to drive new client originations. He works closely with the firm’s executive leadership, management, and practice and industry groups to develop and implement strategy to advance the firm’s business objectives. Ryan directs all aspects of the firm’s branding and marketing strategy, including client service and relationship programs, as well as internal and external communications.
LMA members only. No fee to attend.

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