Boston: Are You Ready for the Switch to Google Analytics 4 (GA4)?

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Are You Ready for the Switch to Google Analytics 4 (GA4)?

Tuesday, June 6th, 2023 | 12:00pm - 1:00pm ET


On July 1, 2023, Google Analytics will replace its Universal Analytics (UA) with Google Analytics 4 (GA4). Learn how small firms and solo marketers can use GA4 from Danielle Diforio, LMA member and Account & Project Director at Clockwork Design Group, Inc. She will give us the skinny on:

  • The key differences between UA vs. GA4
  • How to navigate and understand the new framework
  • How to pull useful reports


LMA Body of Knowledge:  Technology Management, Marketing Management & Leadership



Danielle Diforio
Account & Project Director
Clockwork Design Group, Inc.

Danielle is an Account & Project Director at Clockwork Design Group, Inc. and serves as the primary contact for the agency's clients. Her responsibilities include working with clients to determine needs and goals in order to write accurate proposals and initial estimates, coordinating with vendors, defining detailed project schedules to make sure every project arrives on time, and managing projects to stay organized and on budget. Danielle will be able to answer any questions you may have, and provide guidance and organizational support. She brings years of marketing and accounting experience. She graduated from Hamilton College in Clinton, New York. Outside the office, Danielle enjoys salsa dancing and trying new restaurants.


Additional Details:

LMA Members Only

Complimentary virtual meeting  (Zoom link will be sent when you register). 


The LMA Boston Small Firm/Solo Marketer SIG was created for in-house marketing and business development professionals at firms with fewer than 100 attorneys or that have an in-house team of two or fewer marketing/BD staff. Using best practices scaled to smaller firms with limited budgets and resources, our SIG programs and discussions are designed to educate on current legal marketing, communications, social media, technology, business development, and other trends relative to the many tasks and initiatives for which we are responsible. Meetings are planned quarterly and include speaker presentations as well as roundtable discussions. While we are a Boston SIG, we welcome all LMA members who are in-house at smaller firms and operate with one or two department personnel. We encourage open dialogue and idea sharing.


Please contact for more information.


Contact the Small Firm SIG Leaders:
Joanne Thorud @
Lisa Murray @

Register Now