Are You Ready for the Switch to Google Analytics 4 (GA4)?
Tuesday, June 6th,
2023 | 12:00pm - 1:00pm ET
On July 1, 2023, Google Analytics will replace its Universal Analytics (UA) with Google Analytics 4 (GA4). Learn how
small firms and solo marketers can use GA4 from Danielle Diforio, LMA member and Account & Project Director at Clockwork Design
Group, Inc. She will give
us the skinny on:
- The key differences between UA vs. GA4
- How to navigate and understand the new framework
- How to pull useful reports
LMA Body of
Knowledge: Technology Management, Marketing Management & Leadership
Speaker:
Danielle Diforio
Account & Project Director
Clockwork Design Group, Inc.
Danielle is an Account & Project Director at Clockwork Design Group, Inc. and serves as the primary contact for
the
agency's clients. Her responsibilities include working with clients to determine needs and goals in order to write
accurate proposals and initial estimates, coordinating with vendors, defining detailed project schedules to make
sure
every project arrives on time, and managing projects to stay organized and on budget. Danielle will be able to
answer
any questions you may have, and provide guidance and organizational support. She brings years of marketing and
accounting experience. She graduated from Hamilton College in Clinton, New York. Outside the office, Danielle enjoys
salsa dancing and trying new restaurants.
Additional Details:
LMA Members Only
Complimentary virtual meeting (Zoom link will be sent when you register).
The LMA Boston Small Firm/Solo Marketer SIG was created for in-house marketing and business development professionals at
firms with fewer than 100 attorneys or that have an in-house team of two or fewer marketing/BD staff. Using best
practices scaled to smaller firms with limited budgets and resources, our SIG programs and discussions are designed to
educate on current legal marketing, communications, social media, technology, business development, and other trends
relative to the many tasks and initiatives for which we are responsible. Meetings are planned quarterly and include
speaker presentations as well as roundtable discussions. While we are a Boston SIG, we welcome all LMA members who are
in-house at smaller firms and operate with one or two department personnel. We encourage open dialogue and idea sharing.
Please contact lmanortheast@legalmarketing.org for more information.
Contact the Small Firm SIG Leaders:
Joanne Thorud @ jthorud@davismalm.com
Lisa Murray @ lisa@trevicomm.com